What is STARTER?

A collaborative solution to the challenges of seasonal traffic demand

A mountain town, a seaside resort, an island of immense biodiversity, the largest lake in Central Europe and a historic island in the Mediterranean, all of these spots are highlights of Europe’s rich landscape attracting tourists from around the continent and around the world. Although the ski slopes of Werfenweng in Austria may attract different tourists than those visiting the historic island of Kos in Greece for the summer cultural festivals, these destinations along with the three others included in the STARTER project all share a common problem: high touristic activity during a specific season.  More visitors means there is more traffic congestion on the roads. Traffic contributes to high energy use, traffic noise and air pollution, which leads to negative health and environmental effects, increased risk of traffic accidents, low-quality transportation services and damage to the transportation infrastructure. STARTER was developed to encourage more sustainable solutions to meet the seasonal demand for transportation and mobility services created by tourism in five different European tourist destinations, including the Balaton region, Hungary; Fuerteventura, Spain; Kos, Greece; Noordwijk, The Netherlands and Werfenweng, Austria.

“Greening” seasonal traffic through emphasing alternative sustainable transport modes and mobility measures requires cooperation between the transport and tourism sectors, environmental organisations and economic development agencies and local and regional authorities. STARTER works by engaging various stakeholders in the development of Local Travel Plan Networks (LTPNs). A LTPN is a group of organisations that come together to share resources and ideas for creating a package of measures that will encourage more sustainable travel choices and reduce reliance on the car to meet the goals of the participating organisations.  

Through STARTER, the adoption of a common strategy for managing the challenges of seasonal traffic demand will be implemented through developing LTPNs whose measures will result in 10 percent energy savings.


The sole responsibility for the content of this webpage,  lies with the authors. It does not necessarily reflect the opinion of the European Union. Neither the EACI nor the European Commission are responsible for any use that may be made of the information contained therein.