West-Balaton Region

The bucolic West Lake Balaton region of Hungary beckons more than 3.2 million visitors each year. These visitors come to spend time on the shores of Central Europe’s largest lake, bird-watch in the Kis-Balaton Wetland Natural Park, enjoy the local wine, visit the castle in Keszthely and enjoy all forms of recreation. Though the local thermal spas draw visitors all year round, the high season for tourism lasts from March through September when congestion around the lake becomes a real problem. Expected growth in the area related to new development is acting as an impetus for developing more sustainable transportation options. 

The Hungarian partners of the STARTER project - Budapest University of Technology & Economics and KTI Institute for Transport Sciences Nonprofit Ltd. - have developed a Local Travel Plan Network (LTPN) focused on micro-regions in West-Balaton. Successful pilot projects tested in the micro-regions will eventually be rolled out to the entire area. Goals include increasing the mode share for bus use by 5 percent among both residents and visitors and increasing the mode share for cycling by 10 percent. There is also a focus on increasing cooperation between hotels and transit operators and improving the overall image of the area. Specific measures undertaken include better developed public transportation by integrating long-distance train service with local transportation and investing in cycling by creating an interactive cycling route map in which the safety level is communicated.

To read the entire Local Travel Plan for West-Balaton, click here.

More information on the West-Balaton Region can be found on www.visitbalaton.hu


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